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ads@horsemansnews.comwestern-english-halter sales repcutting-reining-working cowhorse rep

2008 Advertising Rates

• 85 Line Screen for Black and White Ads

• Color ads need to be 100 line screen at 150 dpi
--for newsprint & 300 dpi for glossy pages
--Trim is 10" x 12" tall, 1/4" trim all sides

• SPOT COLOR is available at the following
--additional price:

------- Full & Jr. Pages $100
------- 1/2 & 1/3 pages $75
------- 1/4 pages $50
------- 1/8 pages $35

Stallion Showcase
(4.562 x 2.625) ...........................................

Color Stallion Showcase
(4.562 x 2.625) ...........................................

Trainers Directory ...............................

Business Cards ....................................

Classifieds ..............................................
---- - Buy 2 mos. get 3rd mo. FREE!

text
$55 per month

text
$95 per month (3 month min.)

$60 for 6 months)

$25 per month (3 month min.))

35¢ a word - $15 to add photo.
Bold face - $1 per word
Bordered Ad - $5 per ad

Black/White
Ad Size
1x
2-5x
6-11x
12x
Sample Layout
Full Page
9.25 x 11
$415
$385
$350
$330
Jr. Page
6.875 x 8.25
$330
$310
$285
$270
1/2 Page
H: 9.25 x 5.375
V: 4.562 x 11
$270
$250
$230
$220
1/3 Page
4.562 x 8.25
$210
$190
$170
$160
1/4 page
4.562 x 5.375
$170
$150
$135
$125
1/8 page
4.562 x 2.625
$95
$85
$70
$65
Place Ad Now!
Color
Ad Size
1x
2-5x
6-11x
12x
Sample Layout
Full Page
9.25 x 11
$805
$755
$755
$705
Jr. Page
6.875 x 8.25
$670
$650
$650
$605
1/2 Page
H: 9.25 x 5.375
V: 4.562 x 11
$460
$440
$440
$420
1/3 Page
4.562 x 8.25
$360
$345
$345
$330
1/4 page
4.562 x 5.375
$300
$275
$275
$250
1/8 page
4.562 x 2.625
$200
$185
$185
$165
Place Ad Now!

— Free Ad Production —

Our art department will produce ads at no charge. This does not include special imaging. Taking out backgrounds or special backgrounds are priced per job.

— Spot Color —

Spot color is available for $100 per full & Jr. Page, $75 per 1/2 & 1/3 page, $50 per 1/4 page & $35 per 1/8 page.

— Payment —

All ads must be paid for in advance, for the first month of advertising and then additional ads may be billed witha 30 day net. All 90 day invoices will have a $25 late charge each month and 18% finance charges. All returned checks will be charged a $25 fee.

— Contracts —

Contracts are required for all 6-time or more frequency discounts. Ad size may be varied at any time and discount still applies.

— Special Placement —

Front and back covers, center spread and other premium positions are available on a first come, first serve basis. Front cover includes page 6, B/W FREE for story.

— Ad Copy —

Wording for ads should be typed or printed neatly. Photos should be professional quality. Each photo should be labeledwith name & address. Include SASAfor fast return.

— Proofs —

You are responsible for the proofing of your ad. Make sure you supply us with a fax number or email.

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